BrainyFrog Marketing and Consulting, LLC
BrainyFrog Marketing & Consulting, LLC - Case Studies

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CASE STUDY 1
CASE STUDY 2
CASE STUDY 3

Case Studies

Growth via strong Brand Strategy & Aggressive Global Expansion

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Brainyfrog Marketing & Consulting, LLC PROBLEM

This consumer brand was the result of a joint venture between two global, well known companies. The brand positioning and management was inconsistent across different countries and as a result was not performing at capacity and did not generate leveraged gross margins.

Brainyfrog Marketing & Consulting, LLCTHE SOLUTION

  • Developed, executed and analyzed multi-country quantitative and qualitative research to identify the opportunities for brand repositioning. Brand established a global positioning (validated at the country level) with a minor set of countries maintaining a local strategy.
  • Consulted with 20+ countries to produce impactful brand plans and programs that leveraged global work.
  • Produced “highest scoring” global advertising and sold work to an increased number countries.
  • Expanded brand to new markets.
  • Developed process for country Brand Managers to access, modify (for local market) and utilize global work (developed content for interactive marketing intranet site).

Brainyfrog Marketing & Consulting, LLCRESULTS

  • Grew brand +18% in first 12 months
  • Grew global market share 1 point
  • Enhanced relationship between headquarters and key regional markets
  • Improved brand alignment which resulted in improved spending efficiencies

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3940 Stanford Avenue, Suite 101 | Dallas, TX 75225 | (469) 759-6272 | info@brainyfrog.com | Photos: Ron Nguyen

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