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CASE STUDY 1
CASE STUDY 2
CASE STUDY 3 |
Growth via strong Brand Strategy & Aggressive Global Expansion
This consumer brand was the result of a joint venture between two global, well known companies. The brand positioning and management was inconsistent across different countries and as a result was not performing at capacity and did not generate leveraged gross margins.
- Developed, executed and analyzed multi-country quantitative and qualitative research to identify the opportunities for brand repositioning. Brand established a global positioning (validated at the country level) with a minor set of countries maintaining a local strategy.
- Consulted with 20+ countries to produce impactful brand plans and programs that leveraged global work.
- Produced “highest scoring” global advertising and sold work to an increased number countries.
- Expanded brand to new markets.
- Developed process for country Brand Managers to access, modify (for local market) and utilize global work (developed content for interactive marketing intranet site).
- Grew brand +18% in first 12 months
- Grew global market share 1 point
- Enhanced relationship between headquarters and key regional markets
- Improved brand alignment which resulted in improved spending efficiencies
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