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Patty Hansen
 Patty Hansen is a highly regarded researcher and innovation leader, with over 20 years of insights-driven consumer research and new product innovation on world class brands in diverse life stages. Her breadth of experience from package goods to retail, restaurants to consumer durables, puts her in the rare position of being able to bring a truly market wise, cross category perspective to strategic challenges facing brands today.
At BrainyFrog, Patty leads and manages all research projects. To that end, her area of expertise is in developing and leading all areas of consumer and brand research, including qualitative deep dive exploratory work, quantitative analyses such as market/consumer segmentations, tracking studies, AAU’s, IHUTS, creative evaluation, product development/design and concept development/testing. Her expertise has led to high impact strategies for brands as diverse as Pillsbury, Folgers, Hershey’s, Pei Wei, Schlage and Fossil.
Patty also has played key roles in new product development - serving as a key strategic innovation leader, developing and managing a full spectrum of programs and processes on some of the most recognized brands such as Frito-Lay, McDonald’s, Dean Foods, Pillsbury, Borden and others. Her experience also includes working with licensed brands from P&G, Starbucks and Unilever.
As a result of her proven success, she was chosen as one of ten trainers at DDB Worldwide to share tools and experience and teach strategic planning processes.
Patty holds an MBA from the Fuqua School of Business at Duke. She comes by her passion for insights and innovation naturally, stemming from a family of entrepreneurs including her father (industrial adhesives) and brother (Bagel Bites). |
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